Epic business theater

posted by Jeff | Tuesday, September 28, 2010, 9:10 PM | comments: 0

We had the massive company meeting today, where about 20,000 of the full-time employees from the area bus in to Safeco Field for product demos and speeches. Of course, we're not supposed to talk about what we saw there, though there are plenty of other places you probably can read about it.

What I wanted to talk about was business theater, which is kind of a weird cross-business industry that falls somewhere between live TV production and rock concerts. Around the time I was graduating from college, I know a lot of my friends worked into freelance gigs for these things, one of the biggest being the big company meeting for The Limited brands in Columbus. These days, I see this kind of thing mostly at conferences, usually for keynotes.

Our meeting was definitely the most epic example though. I mean, most rock concerts use smaller stages and rigging. It's a pretty neat experience to go to a company meeting with that many people, and even more amazing when you consider that the people in the building are still less than a fourth of the company.

Also interesting is Safeco Field. What a nice baseball stadium. The outside with the big steel truss to support the retracting roof is a little ugly, but the other sides are nice. I love that from the main concourse you can see the field. It's a great design. It's a shame the Mariners apparently suck. I'd still like to go see a game there, and I don't even like baseball.

I will say that the company has had some pretty amazing success in the last year, and I'll drink that Kool-Aid®. There are a lot of good things about the company, and I wonder if the press and various haters will ever come around to see it. Time will tell, I suppose.


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