This has been the strangest month for the sites I've seen in a very long time. Traffic was down a bit compared to last year, mostly I suspect due to the timing and general lack of exciting ride announcements this year. That varies year to year, and I just kind of roll with it. Truth be told, I certainly haven't put the kind of work into any of the sites the way I would have liked to this year, mostly because I have a day job, and maybe a little because I have a baby.
But what's so weird is that ad revenue has been nearly double despite the dip in traffic. I haven't seen anything like it in about four or five years. On one hand, I'm skeptical that it will last, but on the other hand, we're heading into the big retail season, so I assume it might actually continue. I won't have a good idea until probably early next week, since the month is starting on a Friday and weekends are often soft.
It does seem like a great time to launch the other site that has been a half-baked idea for two and a half years now. You have no idea how tired I am of doing sites with forums and photos. :) But still, if ad revenue is rocking out this well, we're in that weird eyeballs == money cycle.